SS17 Haych Basics Line

Attention apparel royalty!

The new Haych Apparel fashion line is here to take your wardrobe by storm! Move over plain white tees that shrink after just one wash. Don’t be a drip, don’t miss the drop.

There’s nothing basic about our SS17 Basics line, with our crisp backgrounds and simple but striking logos we’ve got all you need to hit the streets. Stand out and join the Haych squad.












About us

This year has been an exciting year for Haych and the talent working behind the scenes to create our kingdom of style. We’ve released a range of unisex jumpers with innovative designs inspired by Ancient Egypt and modern-day street wear. Since then, we’ve been enjoying the exciting elements of launching a fashion line. Namely, fun photoshoots with some phenomenal photographers and models who have helped show how wearable and effortlessly stylish our designs are. Now we’re extending our reach and rolling onto our basics range for a cool and casual look wearable for anyone.

Behind the launch

There’s a reason why basics are such a huge and undying staple in everyone’s wardrobe. We want comfort, we want style, we want versatility. No one wants to spend a fortune on a shirt that you’ll only have the occasion to wear once. We want something that is ready for all occasions, something we can dress up or down. There are times when we want to showcase our individuality with an easy to style basic tee, all without being too in your face. When it comes to a not-so-basic basics line, we’ve got you covered!

Our SS17 Basics Line

Our second launch features easy to wear, comfy designs and shapes for both men and women that are simple yet not boring. This range was the perfect opportunity for a whole new photoshoot. We worked with great models and photographers to capture some great shots of our designs. All in the spaces in which they’re supposed to be seen. The streets. Reaching out to a wider audience and highlighting who we are as a brand.

So, don’t miss out! You can shop the SS17 Basics line now.